SAP CRM LOYALTY MANAGEMENT
SAP Customer Relationship Management (SAP CRM) application to support business processes in the area of loyalty management, from planning of loyalty programs, through management of memberships and loyalty points, and processing of member activities, to customer self-service in the CRM Web Channel.
You can use the objects and functions described here to track customer behavior, to identify which customers are most valuable and take steps to retain them, and to encourage specific customer behavior.
Course Contents
- Overview of Loyalty Management
- Program Management
- Membership Handling
- Reward Rules Management
- Processing Engine
- Partner Management
- CRM Integration
- Benefits Handling
- Voucher Handling
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